Services Marketing
UNIT- 1 Part-A 1. What is meant by services marketing ? 2. Write down the characteristics of services ? 3. What do you understand by service economy ? 4. State the difference between goods and services. 5. List out the major reasons for service sector growth in India. 6. How is the service sector important to our economy ? 7. What do you mean by derived service ? 8. Write short note on implication of perishablity of service . 9. List out the dimensions of service quality. 10. What is meant by expected service quality? 11. What are the goals of service quality management? 12. What is Services Marketing triangle? 13. ...