D RAVINDRAN

  The business plan admits the entrepreneur to the investment process. Without a plan furnished in advance, many investor groups won’t even grant an interview. And the plan must be outstanding if it is to win investment funds. Too many entrepreneurs, though, continue to believe that if they build a better mousetrap, the world will beat a path to their door. A good mousetrap is important, but it’s only part of meeting the challenge. Also important is satisfying the needs of marketers and investors. Marketers want to see evidence of customer interest and a viable market. Investors want to know when they can cash out and how good the financial projections are. Drawing on their own experiences and those of the Massachusetts Institute of Technology Enterprise Forum, the authors show entrepreneurs how to write convincing and winning business plans. A comprehensive, carefully thought-out business plan is essential to the success of entrepreneurs and corporate managers. Whether you are sta...

 SALES MEETING Sales meetings are essential for any sales operation. But too often they are seen more as a necessary evil than an opportunity to improve. By effectively planning each meeting and motivating your sales teams, your meetings will be more productive. Your reps will be excited and ready to contribute to your sales meetings as a result. In this definitive guide, you’ll learn exactly how to plan and prepare meetings that drive strategic results. Using sales meetings, we’ll show you how to:   ·          Motivate your team ·          Yield productive insights ·          Generate new ideas ·          Get your reps to contribute to your sales process ·          Improve your sales forecasting Table of contents: Part 1: Planning and preparing effective sal...

History of Advertisements    •A female cod will lay up to 500 000 eggs per kg of her own weight. Consequently, a 3 year-old female of half a kg can produce 250000 eggs; an 8 year-old female of 5 kg can produce 2.5 million eggs per year   •A hen can lay only one egg in a day and will have some days when it does not lay an egg at all.   Think Which is performing the best ?   David Ogilvy on Why It Pays to Advertise •Ogilvy cites this anonymous poem on why it pays to advertise. •The codfish lays ten thousand eggs, The homely hen lays one. The codfish never cackles To tell you what she’s done— And so we scorn the codfish While the humble hen we prize. It only goes to show you That it pays to advertise! David Ogilvy(Founder of Ogilvy and Mather): “It is useless to be a creative original thinker unless you can also sell what you create Are you criticized for Ca...