D RAVINDRAN

  7 steps to an effective Facebook marketing strategy 1. Set goals for Facebook The first step to any marketing strategy is setting the right goals. This roadmap will be an essential reference to measure against to make sure your Facebook strategy is successful. But to set goals, you’ll first want to do a little research to ensure your plan is attainable through the platform. 2. Know your Facebook audience Understanding who is on Facebook and what your current audience breakdown looks like will be important in determining which Facebook marketing strategies you should employ and how. 3. Engage proactively with your audience Like most social media channels, they’re built as networks to converse, discuss and share content. As a brand, you can’t forget that basic idea of what makes a social media network. That means conversation and engagement should never be put on the back burner. 4. Schedule your Facebook content Content creation and curation are important components to any social ...

  Employer Branding is a long-standing concept that has found momentum in the interconnected world. It is  the process of promoting a company, or an organisation, as the employer of choice to a desired target group . One which a company needs and wants to attract, recruit and retain. The primary goal of employer branding is   to attract potential candidates and turn them into employees . Two elements in orchestrating an employer branding plan that can attract candidates are company reputation and promotion Key factors that influence employer branding Salary of the employee paid by the employer. Employee benefits given by employer. Job security. Pleasant working atmosphere. Work-life balance. ( Definite or fixed working hours in the job , but not irregular working hours) Career progression opportunities.  How is employer branding different from branding? Employer branding is an employer's reputation as an employer and typically includes an employee value proposition, ...