Contemporary Marketing

 

                                                                                                                     

Contemporary Marketing

* A - 2 marks - minimum 4 points, examples wherever possible,( at least two key points  )

* B/C Questions - Synopsis, definition, main content ( 2 -3   headings per page) ,3 pages , examples, diagrams, tables wherever possible .

* These consolidated questions are just for getting idea to prepare .Cannot expect the same questions and so needs to prepare as per the syallabus from the reference books and notes.

Part A

1.What is meant by marketing ?

2.What are the factors affecting marketing environment ?

3. Brief about the objectives of marketing .

4.List down the challenges faced by the global marketers .

5.Distinguish Marketing and Sales.

6.What are all the opportunities of marketing in India?

7.What are all the challenges faced by the marketers in India ?

8.What are all the characteristics of global marketing?

9.List down the various functions of marketing.

10.What is marketing mix and service mix?

11.State the stages of development (evolution ) of marketing concepts.

12. Distinguish Customer and Consumer .

13.What is meant by Utility ?

14.Write short notes on Needs, Wants and Demands.

15.What is meant by customer value?

16.What is meant by market ?

17--. Differentiate between Traditional and Modern marketing.

18.State marketing management process.

19.Define production concept of marketing.

20.Define product concept of marketing.

21.Define selling concept of marketing.

22. Define social marketing concept.

23.What is marketing Environment?

24.What is PEST?

25.Write the steps in NPD?

26.Write down the stages of development of global marketing .

27. What are the decisions to be taken by globally operating companies (MNCs)?

28. What are the factors considered for market segmentation?

29. What is mean by non price competition?

30. What is meant by product planning?

31.What are the objectives of advertising ?

56.List the methods of sales promotion.

57.What is channel management?

58.What is customer retention and defection?

59.What is customer acquisition?

60.How can customer satisfaction be measured?

61.Write any four strategies for marketing industrial products.

62.What is marketing mix and service mix?

63.What is meant by competition?

64.What is  strategic planning in marketing?

65.What is product positioning?

66.What are the global entry strategies?

67.What is perception map?

68.State Product Life Cycle(PLC)

69.What is the purpose of forecasting sales?

70.What is meant by media selection?

71.Define Promotion(Marketing Communication)

72.List down the promotion mix in marketing.

73.How advertisement and sales promotion differs?

74.Differentiate personal selling and direct marketing?

75.What are the objectives of publicity and public relation?

76.What is  AIDA,AIETA and DAGMAR?

77.How do you measure promotional results?

Distinguish Product and Service.

78.What is SWOT analysis ?

79.What is B2B and B2C in marketing?

32. How companies increase customer loyalty ?

33. State consumer buying behavior process.

34.State industrial buying behavior process.

35.What is post purchase behavior?

36.What is MIS?

37.What are the basis for CRM ?

38.What is customer loyalty and customer delight ?

39.What are the different types of buying behavior?

40.List down the roles of buyers.

41.What do you mean by consumer demographics?

42.What are buying motives ?

43.What is market segmentation?

44.What are the basis of classifying products?

45.What is STP ?

46.What is product positioning?

47.What are the promotional mix ?

48.What are the levels of retailing(channel levels) ?

49.What are the decisions to be taken in channel management?

50.What are the factors involved in Michael.E.Porter's  model for competitive analysis?

51.Differentiate between Industrial  marketing and Product marketing.

52.What is Industrial product and Consumer product ?

53.What is meant by product mix ?

54.What is meant by  product line , length, depth, width ?

55.List down the characteristics of service marketing .

80. Write any four strategies for marketing products.

81.Write any four strategies for marketing services.

82.Write any four strategies for marketing consumer goods.

83.What are the new trends in retaining in present market?

84.What are the types of advertisements done through online?

85.What is cause related marketing?

86.What are the elements of MIS ?

87.What is marketing research?

88.State the marketing research process.

89.What is meant by giving traditional ?

90.What is consumer research ?

91.What is impulse buying?

92.What is mean by customer driven organisations?

93.What is ethics in marketing?

94.What is rational and emotional buying?

95.What is Product positioning?

96.Define price discrimination.

97.State the advantages of online marketing.

98.State the disadvantages of online marketing.

99.What is buzz marketing?

100.What is Viral marketing?

101.Define Green marketing.

102.How social media marketing is suitable for today's scenario?

103.What is online  marketing?

104.What is meant by Ad copy?

105.What is cause related marketing?

PART B and C Expected Questions.

1.State and explain about various environmental factors affecting marketing operations?

2.Discuss in detail about core concepts of marketing .

3.Elaborate the importance and scope of marketing.

4."Customer is the King". Justify the statement with explanations and examples.

5." Marketing  and Sales are same or different or part of another ?". Explain

6.Explain the prospects (opportunities) and challenges(issues) of  marketing in India.

7. In detail explain about the global marketing process  and how global environment affects the global marketers.

8."Think Global ,act Local". Illustrate and explain how international brand marketers are doing this in India .

9.Brief about the recent trends in marketing in India.

10. Differentiate between Consumer products and industrial products. Suggest any four marketing strategies of Consumer products and industrial products with examples.

11. Discuss in detail about things to be considered before formulation of a good marketing strategy.

12.You have been appointed as the marketing head of a company planning to sell high quality , low cost water purifiers. Identify and explain the strategic marketing mix components you will use.

13.Discuss in detail about the competition analysis. Brief about the types of competitions based on Michael porter's model and  mention the strategies to handle these competition.

14..Explain in detail about the strategic planning process in marketing of FMCG goods.

15.Mention the strategies for marketing of industrial and consumer products .

16.Discuss about the strategies adopted by a)Market leaders b)Challengers c) Followers              d) Niches.

17.Select company of your choice and do the competitive analysis for developing competitive strategies?

18.Discuss the strategies that marketers can adopt  in different stages of PLC.

19.What is meant by idea generation ?Explain various measurements to be considered while generating an idea in new product and its importance with examples.

20.What is the difference between targeting and positioning ? Explain with example by taking any product in India.

21.Explain S-T-P of  product at market place .

22.Discuss about the different positioning types.

23.What are the decisions that marketers need to take to manage their distribution channels.

24.Explain the ways to arrive at an advertising and sales promotion budget.

25.What are the steps involved in setting the price for a product?

26.What are the factors influencing pricing methods ?  Discuss its types.

27.Develop a marketing program for a hotel to build and measure customer satisfaction.

Design a print Ad copy for Airlines service of your choice.

28. Define online buying behavior .What are advantages and disadvantages of it ?

31.What are factors influencing buying behavior of industrial buyers and FMCG buyers ?

32.What is meant by customer relationships management? What are its advantages and disadvantages ?Explain its importance in present day organizations.

33.Develop a marketing program for a hotel to build and measure customer satisfaction.

34. Explain the steps in marketing research process.

35.How does advertising enable a firm to develop a trend preference and create  a brand loyalty?

36..What is marketing research ?What are various steps to be considered while an organization is doing research in marketing? Design a Questionnaire for understanding the preference of  mobile phones .

37.Discuss the steps to be taken by marketers to create customer driven organizations.

38.Explain role of ethics in marketing? Explain its concepts and applications referring one product in India .

39.Discuss how online marketers can complete with the traditional marketers when they say sell the same products online .

40.Explain the importance of studying online buyer behavior for an entrepreneur planning to start an online gift shop.

41. Dicuss in detail about :(Meaning, Importance, Elements, Advanatges and Disadavantages,

Examples etc ) of  Promotional Mix, Personl selling and direct marketing,  Sales promotion strategies, Green marketing,  Digital marketing, Cause  related marketing, Social marketing.(prepare for each heading separately)

42. Explain with examples about the current trends(recent scenario) in marketing.

ALL THE BEST                                                                                                                                   Dr. D.RAVINDRAN, (Marketing Management), Faculty, KJSOM (ravindran@kristujayanti.com)

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