Brand Management -Employer Branding

 Employer Branding is a long-standing concept that has found momentum in the interconnected world. It is the process of promoting a company, or an organisation, as the employer of choice to a desired target group. One which a company needs and wants to attract, recruit and retain.

The primary goal of employer branding is to attract potential candidates and turn them into employees. Two elements in orchestrating an employer branding plan that can attract candidates are company reputation and promotion
Key factors that influence employer branding
  • Salary of the employee paid by the employer.
  • Employee benefits given by employer.
  • Job security.
  • Pleasant working atmosphere.
  • Work-life balance. ( Definite or fixed working hours in the job , but not irregular working hours)
  • Career progression opportunities. 

How is employer branding different from branding?


Employer branding is an employer's reputation as an employer and typically includes an employee value proposition, or key pillars as to why people want to work there and what the company is trying to sell to potential employees. Recruitment marketing is the marketing of that brand to attract job candidates

The benefits of having a strong employer brand

It’s easier to understand the importance of employer branding if we think of employers with a good reputation. Companies with a strong employer brand:

  • Get job applications without having to spend too much, since employees proactively apply to companies they know they have a nice work environment.
  • Reduce time to hire, as candidates are more likely to accept a job offer from a company with a positive reputation.
  • Improve retention, because employees value healthy workplaces and stay at companies where they can thrive.
  • Attract top talent, as people who’re evaluating different job offers, will consider all criteria – including your reputation as an employer – before making their final decision.



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