Face Book Marketing

 

7 steps to an effective Facebook marketing strategy


1. Set goals for Facebook

The first step to any marketing strategy is setting the right goals. This roadmap will be an essential reference to measure against to make sure your Facebook strategy is successful. But to set goals, you’ll first want to do a little research to ensure your plan is attainable through the platform.



2. Know your Facebook audience

Understanding who is on Facebook and what your current audience breakdown looks like will be important in determining which Facebook marketing strategies you should employ and how.




3. Engage proactively with your audience

Like most social media channels, they’re built as networks to converse, discuss and share content. As a brand, you can’t forget that basic idea of what makes a social media network. That means conversation and engagement should never be put on the back burner.




4. Schedule your Facebook content

Content creation and curation are important components to any social media strategy. On Facebook, you have many more choices on the types of posts you can use. This ranges from Stories to status to Group posts.

With the selection of options comes the specific types of content your audience is interested in, which should also be kept in mind while evaluating the techniques for marketing on Facebook that will work best for you. Our 2018 Index analyzed what type of posts consumers want from brands. Thirty percent said they would like links to more information and 18% want more images. Videos came in a close third with 17% of people surveyed.


5. Determine your Facebook ads strategy


Earlier in this post, we did a deep dive into the types of content on Facebook. Now it’s time to choose which pieces of content you think are worth advertising in front of a much larger audience.

Some of the best aspects of your ad content should include:

  • Identity: Does it relate to your brand and effectively showcase your product/service? Are your logo and business colors correctly displayed?
  • Reward: What do viewers get out of it? Is it a deal, promotion, offer code, whitepaper or industry guide?
  • Tone: Does your content maintain the same tone across your entire Facebook page or business in general?
  • Action: Your content must drive an action, which goes back to your Facebook goals. A clear and precise call to action is best.

6. Encourage employee advocacy

Your employees should be your biggest cheerleaders. In the report 72% of people reported feeling more connected with a brand when its employees shared information about it on social media. Employees put faces to the brands, making them more relatable to consumers.

7. Track & analyze your results

The last step of your strategy is to keep an eye on the metrics you identified earlier in goal setting and analyze the results.









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